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Why A Tiny Launch Can Be Fun

By Vera JM Friesen Leave a Comment

Have You Put Together A Tiny Launch Before?

Listen to this blog post here:

https://verajm.com/wp-content/uploads/2021/12/Why-A-Tiny-Launch-Can-Be-Fun.mp3

You’ve probably heard the expression, “Go big or go home”. While there are many areas of life where this might be good advice, it’s not always true of a product launch. You don’t have to make a big splash with your project in order to make a lot of money. In fact, there are plenty of advantages when you opt for a tiny launch.

You don’t have to make a big splash with your project in order to make a lot of money. Click To Tweet

You Can Keep Costs Down

With a bigger launch, you might be tempted to spend a lot on social media advertising or paid search engine traffic. While there’s nothing wrong with using paid ads or traffic, it’s hard to estimate how much money you’ll make. If you spend seven hundred dollars on advertising only to sell two copies of your small e-course, you’re going to have a deficit.

Launching small gives you the chance to watch how all of your free marketing pays off. For example, you might launch a product on essential oils and discover that the majority of your buyers are coming from Instagram. This helps you to target more of your content toward Instagram during your next launch.

Launching small gives you the chance to watch how all of your free marketing pays off. Click To Tweet

You Can Form Connections

With a big launch comes more responsibility and the need for a bigger affiliate army. That means you’ll spend the months leading up to your launch, recruiting for affiliates. When you have to find dozens of affiliates in a short amount of time, it’s easy to forget who’s who.

But with a smaller launch, you’ll be able to talk your affiliates and get to know them personally. You can learn more about their business and share more about yours, too. Some of these affiliate relationships may even blossom into beautiful friendships that you’ll treasure for years to come.

The majority of successful online businesses are not built on big splashy launches. Instead, they focus on launching small and often. Whichever type of launch you choose, just make sure you actually follow through and launch your product.

with a smaller launch, you’ll be able to talk your affiliates and get to know them personally. Click To Tweet

You can find the entire product launch series here:

  • Failure To Launch: What’s Holding You Back?
  • Make Room In Your Life For Your Launch
  • Simple Tools To Get Started
  • Why A Tiny Launch Can Be Fun
  • How To Stop Over Tweaking Your Product
  • After The Launch: Keep Loving On Your Product

 

Filed Under: Blog, Online Business Tips, Product Launch Tips

About Vera JM Friesen

Vera JM Friesen, an entrepreneur since 1997, teaches online marketing with a main focus of overcoming in your life so your business can finally thrive.

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Recent Blog Posts

  • Small Habits Lead To BIG Rewards
  • Get BIG Results When You’re Consistent With Little Steps
  • After the Launch: Keep Loving On Your Product
  • How to Stop Over Tweaking Your Product
  • Why A Tiny Launch Can Be Fun

About Vera

Welcome

I'm so happy you are here to learn about online business growth and marketing. I'll be serving up some wonderful content to help you at my blog, you can also find me on Facebook, Twitter and Instagram. I'll be sharing a new podcast here soon too.

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