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Failure To Launch: What’s Holding You Back?

Let’s Explore Together What’s Keeping You From Launching Your Product

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Many of us have several e-books, smart reports, and e-courses sitting on our hard drive. Each project is “almost” ready to launch. You may have gone to many networking conferences and attend online webinars. You tell other attendees about your projects and you even had several people interested in them. But a year later, you are still in the exact same place.

You never launched anything.

Maybe this is your story. You have a hard drive filled with projects you haven’t launched. You’re an awesome dreamer, creator, and doer. But you’re still not putting yourself out there.

You’re hiding your best work from the world and it’s time for a change. To start launching your products, you first have to understand what’s been holding you back.

Here are the most common reasons why you’re stuck…

Fear You’re Not Ready

You tell yourself that you’ll launch soon. You just have to learn a little bit more. Maybe you tell yourself you need to take a course on Facebook ads before you can launch. Maybe you believe that you need to have a shiny website with all the bells and whistles before you can share your product with the world.

I’ve been there too.

But most people never really feel ‘ready’. You have to accept that there are some things you can only learn from hands-on experience and that type of experience comes from launching. If you haven’t read it yet, be sure to check out how to make room for your launch here.

Fear You’ll Be Rejected

With a launch, people will be giving you feedback, either with their cash or their words. Some will even give you both. But don’t fear this feedback. It will allow you to fine-tune your current offering and launch another product that your community will benefit from.

Fear You’re Not Good Enough

Insecurities can destroy your business if you let them. What you have to understand is you’ll never arrive to a final destination. Even the smartest, most educated solopreneur is still learning new things. There’s always another rung you can climb on the success ladder.

But in the meantime, it’s not fun to hold back your best material from your community. They want your expertise, knowledge and support. What’s more, they want to pay you for this knowledge so their lives can be better. Don’t deny them this or they’ll look elsewhere for a business owner that’s willing to launch (even if their material isn’t as good as yours).

People will pay you for your expertise, knowledge and support so their lives can be better. Click To Tweet

Fear You’ll Be Successful

Some people fear success more than they fear failure. Success means having to confront your self-limiting beliefs about money and business. It means you’ll have to deem yourself worthy of making money.

While failure isn’t as comfortable as success, it’s familiar. That’s why so many smart solopreneurs don’t take action. Success means facing the unknown. You need to learn how to embrace the unknown in your business and your life. Otherwise, you’ll stay stuck . You don’t want that for your business.

Although launching feels like a scary concept, this is what you’re here for. It’s why you created your business – so you could share your work with a community that’s eager to see it.

You can find the entire product launch series here:

Vera JM Friesen, an entrepreneur since 1997, teaches people to become professional bloggers through her expertise and guidance. She empowers aspiring writers to thrive in the digital world, sharing insights and cultivating creativity for lucrative careers in blogging.


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