Is Content Really King?

Is Content Really King? The Real Power Player or Just Hype?

The importance of publishing relevant content cannot be understated.

That’s why Bill Gates first said that Content is King in 1996. He went further and stated, “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting.”

Truer words have rarely been spoken.

If you look at the history of the internet and where it’s going, it’s clear. Content is, in fact, King and will remain so.

This means that you have a wonderful opportunity to do a lot with the content you publish and it all starts with your audience. (more…)

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Let’s Talk About Content Marketing

If you have a blog, I’m sure you have heard of content marketing.

It’s the hot new buzzword these days and the solution for all your marketing problems, or at least it seems. You may be wondering what exactly content marketing is.

Over the next while (probably for the rest of this year) I’ll be sharing about content marketing. I’ll walk you through all the details of not only what it is, but more importantly what you can do to use content to market your business, your products and your services.

We will also get into the “how to” details and I have plenty of strategies you can try for yourself. (more…)

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